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In reply to Post #36
ESP's content is head and shoulders above anyone else's content for me.
And personally I much prefer their gear for my own fishing. They don't do everything I need, and nor should they, but they are the best company for me in many ways.
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In reply to Post #35
Mine don't use Facebook, they're all over TikTok, Instagram and Snapchat.
I know what some of you mean about the more subtle companies.
I like ESP for that reason. They do pump out some media, but not to the extent of other companies, and it tends to be worth watching when they do.
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In reply to Post #34
10 years ago the youngsters were already laughing at the elderly (like me) still using Facebook. My kids have never bothered creating accounts for it.
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In reply to Post #32
I get that and post 28 but...and it's a big BUT....I don't think it'll last, and for the sake of the hobby, I hope I'll be proved wrong. Again....another but....the tackle companies are already feeling the drop out from the covid boom..how far will it go....same with the bait companies.
How many of these companies will regret that they're so heavily reliant on social media, are some already? To me there are some companies that haven't gone all in, Gardner, ESP, Main Line...just 'doing the do' in the back ground, the odd 'drop' like they've always done.
To me the boom should be self perpetuating but it's not, just take one look at Faceache, not trendy enough for the youngsters now...who'd have said that 10 years ago. These companies are selling themselves to a fickle lot who'll drop them in a heart beat when the next best thing comes out.
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In reply to Post #32
Errrr.....it's a forum???!! And while I don't do social media, I watch quite a few videos and not a single one has persuaded me to buy anything from any of the so called "influenza's" and yes, that's a deliberate spelling mistake....
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In reply to Post #30
If you ‘don't do social media' then why are you commenting on it? It's literally 99% of most fishing company's advertising these days. Why do you think Ali Hamidi acts like a complete tool and shaves his head like a mental patient? I had to literally block all his posts cos I got sick of seeing him, and I didn't even follow his page! Why do Nash, Korda etc spend a fortune putting out video after video, podcasts, instagram, Facebook, paying people like Scott Lloyd to go fishing?
Influence.
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In reply to Post #30
With the demise of magazines, social media is the primary source of advertising/product placement. I'm struggle to think about any other way I find out about new products
In respect of Scott, he needs some huge credit for what he is trying to do for fishing at the moment. The work he is doing to try and get more young anglers on the bank is a credit. There should be more doing this. Let's hope he can build up the momentum and turnaround the decreasing numbers of anglers
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In reply to Post #28
Wow.... couple of things about your response. I'm sure social media will have some influence on people's buying habits. I'm just not convinced it's as powerful as you think with regards to angling and all I asked for was some evidence for your assertion. You could be right, but it's a bit daft to make sweeping statements about what's essentially an echo chamber.
And no, I haven't been living under a rock. I just don't do social media for reasons you make clear with your snotty reply.
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In reply to Post #28
Yep. This saying springs to mind....
A media sheep and his money are easily parted 
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In reply to Post #21
If you don't think that massive amounts of money is transacted due to social media ‘influencers', you must have been living under a rock this last few years.
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In reply to Post #26
He says "bruv & Sick " a lot so will fit in well with the backward cap wearing lot at Nash 😄
TBH his videos are entertaining 👍
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In reply to Post #25
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Must be true. Just reading about this Superstar has made me want to rush out and buy a Nash Runway 👍
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Good luck to them all - it's a watch or don't watch for me.
The world has moved on and everything we all do is social media led, when this forum is offline for more than a day we are all saying it's surprising how often we flick through.
We talk about carp tax - and it paying for these people - it's always been that way, it used to be advertising products in magazines, at shows but SM now is one big billboard.
I very much doubt it will ever be a career for 99% of those that are flavour of the month, and it wouldn't surprise me if they realise that - they are paid to make engaging content for as long as they are cool, but eventually will need a proper job.
In my younger days we'd hang on Ritchie's every word, he now lives in a bivvy. The fishing industry is not like the others where influencers become millionaires- firstly it's not very ‘woke' so has a ceiling audience wise, secondly it's actually a very dull hobby.
He seems to catch a few - seems a nice guy and not some skateboarder having a play at fishing. Good luck to them all - be it for a month or for a few years - I for one can't think of a worse job than fishing even worse having to catch, I need to be able to have that ‘I'm not feeling it' moment and load the van back up.
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In reply to Post #19
I have to agree, but to me that's one of the reasons Nash (and others) might come a cropper. My impression of the younger generation and from my 3 nieces is that they are extremely fickle and quickly become bored. Unless the fishing companies regularly change their consultants they will become stale.
Personally I like some long term guys but of the newer crop I'm not impressed.
I have to say though, they can change. I watched a Lennon balkans video the other day and he's clearly listened to feedback, I actually quite enjoyed it. The Mrs watches them with me and wouldn't have watched it either as she didn't like the laddy behaviour. Even she asked what'd happened, nothing like previous vids....so there's hope!
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General Carp Discussion