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Nash Bait.....
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framey

Posts: 4956

#69 24 Jul 2025 at 3.12pm

In reply to Post #68
So it’s all Tim paisley’s fault lol

Baitman

Posts: 4641

#68 24 Jul 2025 at 3.00pm

In reply to Post #67
Cynical old sods (me included) can see through the turkey teeth smiles and fake gloss.
I remember when carpworld was our bible, some great articles by respected anglers.
Then it became an advertising machine...
The articles greatly favoured the anglers who also worked for the companies that were regular advertsers, and so the wheels were greased until it was on the verge of perpetual motion.
You pay for advertising and we will include an article that also promotes your products!
Don't get me started on reviews!
Pay for a nice advert and our shepherd's will tell the sheep what an amazing product this is... and slowly the quality and credibility of the magazine and writers became infected with a virus.

This virus then made the jump from print to free shop cds, YouTube, then social media.
Many of these "sponsored" anglers are influencers, media whores, lots of free stuff to promote, even if they are catching on tigers or some other bait, etc.
Their influence stretches further, when their boss can arrange to have areas of lake closed and prebaited, all in preparation for their boy to turn up and smash it and make the next video.

The next thing seems to be using sex! Nothing sells like sex...
Attractive young girls holding up carp that their boyfriend has probably caught, or a couple of milfs with their tits swinging around trying to escape their feeble restraints. Put a jumper on ffs

TCarper

Posts: 4113

#67 24 Jul 2025 at 2.23pm

I'm laying on the beach, just having a little rant today. Just for some context of things that I said earlier. There are plenty of young men at Nash Bait who have just lost their jobs. Blokes who brought serious value to that company.

Meanwhile, the social media lot, who just take photos and flood 'the Gram' daily, their jobs are safe. Because there is some crazy perception in todays world that these blokes bring value. What value exactly does someone like Oli Davis bring to the table? Takes a wage, as far as I can see brings absolutely zero 'value' to the table for that company. Just social media lovelies. "Look at this photo of a sunset". "Look at this photo of me living it up whilst you lot all pay the price". "Now go buy some bait that's not very good".

But young carpers aspire to be that person, because of social media. The way I see it, he's just there to influence young carpers to buy the stuff. Nothing else. Young anglers are not buying the stuff though, otherwise they would not be going under. Yet still, the cycle continues. The blokes in the factory producing the bait are the ones who lose their jobs.

You think Oli & his ilk make your Bushwhacker pole any better? Or is the reality just that their wages double the price of the kit that you pay in the first place? The Bushwhacker is an exceptional product, that sells itself. It does not need media influencers to sell it... In the same way that the original Oval brolly from Nash did the same thing, without influencers and tonnes of free media. Or the original Scopex Squid? None of these things needed media lovelies to sell them. They sold themselves like an exceptional product always has, like an exceptional product always will. You need media lovelies & a teflon smile to sell crap. Ask Ali. But that has a very limited lifespan. What's the answer? To me, since social media sprang up this has all become a bit of a joke now. It's made a joke of carp fishing. We are hairy arse anglers, not women to be fawning all over blokes who take photos on social media, or who are on the TV. One of the iconic brands just went under... With these media lovelies at the helm. Who would have ever imagined that was even possible, a PLC, one of the greatest brands carp fishing has ever known.

You have to take your hat off to Korda & Mr F. They don't have these legions of sponsored lovelies in general. They actually rely on top notch kit. A small band of paid & very well respected UK anglers, who actually all need to bring value to the table. The exact same way that Nash used to be. Yes they have their entertainers & pump out the media... But you don't hear people speaking constantly about the terrible quality of Korda kit. You don't hear DnB over every bit of media that is pushed out. Anglers like Tom Dove & Darrell Peck are actually top of the tree carp anglers in the real world of UK carp fishing. Oli & Alan have never been that. Not ever. There lies the big difference. Mr Nash got old, as we all do. Gary Bayes retired. Where are the new oval brollies & the new SS & the like going to come from? If you think that stuff is going to come from media lovelies, you are very much mistaken. The proof is in the pudding of what has just happened.

TCarper

Posts: 4113

#66 24 Jul 2025 at 10.25am

In reply to Post #64

The funniest thing about UK carp fishing is the way these blokes get put up onto pedestals. People (some not all) of who have never done a single days work in their entire life. They laugh at people who go to work on camera. You wonder how these people manage it for twenty five years, fishing all around Europe. It gives the impression they must earn an absolute fortune from consultancies.... Yet nothing whatsoever could be any further from the truth. It's an absolute pittance. Anglers put them up onto pedestals.... Their fellow leech's making the media perpetuate the illusions for them.

It's those poor anglers doing the hero worshiping, who go out to work five days a week who pay for them. When you eventually find out they have heavily disabled family members who always required carers en masse... You start to work it all out. The hows, and the whys of their full time angling.

Carp anglers will hero worship men like the above. That's not a 'man' though. That's a parasite, just like you said. The worst thing is that it's a parasite who will openly brag about it on camera. Running down people who actually go out to work & funded their entire life style for decades. These kind of people have the morals of a sewer rat. That's actually offensive to a sewer rat.

We wonder why the UK is now fecked.

Just waiting for some more fake profiles to turn up.....

whataclonker

Posts: 282

#65 24 Jul 2025 at 9.27am

Nash as a whole seem to have fallen out of popularity in recent years.

They've made some good gear & bad. During COVID their tackle went steeply down hill. I bought a Nash pod during that time. When I opened the bag & a pile of brass swarf fell into my lap with dodgy threads. I returned it to the shop & got a replacement which was exactly the same. So I swiftly returned & got a refund.. I'm not a Nash hater BTW. I own a pair of cork Dwarfs as my main rods which I absolutely love.

But back to bait, I seem to remember that Nash was popular in the late 90's/early 00's. Scopex Squid should surely deserve a place as one of the all time greats? (Of it's time anyway).

It is a shame I suppose but there's so much better quality bait & companies around now.

I doubt they will be missed for too long.

nickyp

Posts: 388

#64 24 Jul 2025 at 9.09am

The best thing will be watching all their consultants "if you can call these parasites that" running to the next bait company that is stupid enough to have them.

They'll all be doing a Shelley

SUNNYMEAD

Posts: 1240

#63 23 Jul 2025 at 8.22pm

Was in my local AD last week guys in there said no one ever buys Nash bait…in over 40 years of carp fishing I never used it but why didn’t they go down the route of mail order like ABS and DNA etc

SamB

Posts: 83

#62 23 Jul 2025 at 3.25pm

In reply to Post #60
Well yes, unfortunatly for them I think that you summarised pretty much what their strategy has been, though I doubt they would say they "gave up on quality" completely. I said targeting a larger market was understandable, doesn't mean I think they did everything right, evidently they havn't!!

They were a big player in the UK at one point (up to 2010 maybe?), and I may be wrong but I think they had fallen well behind Mainline, Sticky and CC Moore (just examples of "big" companies with broadly equivalent quality baits) before thier recent growth period, lets say the Alan Blair years. I think their recent growth is in europe, less so in the UK, Alan says as much in his video.

They no doubt made other mistakes but for a start producing in the UK to sell in europe puts them at a disadvantage compared to local companies who are now well established as you say.

As for the "quality debate", I would have thought you would be the first to admit that there are other ways to dominate any water than putting in tens of kg of expensive 40% protein boilies, as long as you've got a decent hookbait! This is even more true in europe as you say, it's not that a high quality boilie would'nt work, it's just not cost effective if 90% of it is getting eaten by catfish, bream or even bloody turtles in my case! Also people in europe tend to session fish on a variety of waters rather than regularly fish one lake, so the advantage of a high quality boilie is also lessened.

kells

Posts: 5589

#61 23 Jul 2025 at 2.57pm

I think your find that a lot of the older bait company's that have been around for say 30 odd years. Don't hardly use social media at all. It's probably a combination of not really understanding how it works and just letting the baits quality do all the talking. Most are not trying to move mountains. Happy just to carry on as they always have. Quietly going about there business of putting smiles on Anglers faces.

TCarper

Posts: 4113

#60 23 Jul 2025 at 2.34pm

In reply to Post #51
Quote.... Yes that top level quality may (or maybe not, but thats another subject!) be important on the 10 % of "hardest" UK circuit waters, but the people fishing those waters have not been their target market for years, understandably as it is a tiny portion of the market when you look at europe as a whole.

Top level quality 'might' or 'might not' be important? Did you really just say that? Really? That's the type of attitude that would have seen them go under.

You speak like they are doing things correctly. They just went out of business if you did not notice. You speak of 'target' audiences.... They ONLY got to the size they did by dominating the top UK waters. Not Euro waters where you could often use anything and catch. The moment they were NEVER even being used anymore on the top waters in the UK.... It was because there were better alternatives. The best anglers find that out first. Eventually that filters down.

So you are pretty much saying they gave up on quality, to sell sub standard stuff on a large scale in Europe? Off the back of previous great products & former glories? From a time when they were consistently being used on the top waters in the UK, because they were among the best around. Because that is what made their name. Not what you are alluding to whatsoever!! That is exactly what has destroyed their name. If an angler is catching five times more on one bait, compared to their bait alongside it.... You expect said angler to continue purchasing what they sell? That is not the way things work at all. No amount of influencers or spin can change that. These are just the facts of life.

You honestly think that would last? The Europeans have their own bait companies now. The old days are long gone. They lost their footing in the UK market. According to you, intentionally.... Game over.

Edit... If the quality is not so important over there... Why you having our hook baits sent to France Sam? That is a contradiction in itself mate

TCarper

Posts: 4113

#59 23 Jul 2025 at 1.47pm

In reply to Post #52
Quote... I wonder if nash bait supporting so many "sponsored" anglers has become unsustainable. They go fishing and create content, etc, but not sure that translates into sales so much.

100% correct Dave.

The problem with all these big companies these days is they truly believe this is all that is needed for success. That's because in the old days of magazines it WAS. Control the media, control the sales. That's what they did.

The product quality became secondary to them all. They still believe that if they control the media & all the influencers, they will control the sales. But those days are long gone. The internet saw to that. Try as they might, they simply cannot keep a lid on the internet like they did with the magazines, and in reality a small bunch of influencers.

I have a game for you all to play.... Go to the larger, older bait companies social media.... Then start going through the posts. What you will actually find is, that 99.9% of what you will see, is ALL paid influencers. Even the ones you think are not. It's not really, 'real'. People woke up to it all.

If they put the investment into REAL quality products, instead of just relying on influencers to drag in people that young anglers aspire to be.... They would not be struggling. But the quality of product is long gone. When the quality of product is gone... The influencers are not worth a ****. Their target audience is the most fickle around. They will jump ship the moment a better offer comes along.

The bloke I mentioned below, was sent a van load of tackle, along with a plea to stop mentioning us at the same time. It did not work. Maybe if they just woke up to the fact that no amount of free Chinese tackle is going to stop a determined carp angler once he has an edge & has found products that blow their own free ones out of the water.... They would have chosen a different path. But they all just still assume that if they control the media, they control the sales.

Why do you lot HONESTLY believe these companies churn out free media, after free media, CONSTANTLY? Does anyone truly believe that it's for the good of yourselves? Or the good of angling? Of course it's not, it's for the good of themselves. They used to control Tim Paisley & the rest with a bit of advertising.... But they cannot control the internet. They can pump out as much free media as they want trying to portray an image. But the fact remains, anglers in the UK stopped using the gear donkeys years ago. Ever since, it's all just been media spin. This comes as a shock to all of you. Some can't believe that it's true. Of course it's true. Multi million pound companies do not fold for no reason.

Look what's going on with Ali now.... Offering kids & novices £100 vouchers for their catch reports

Imagine the amount of bait they likely just sold.... Why are the UK catch reports not coming out of their earholes?

SamB

Posts: 83

#58 23 Jul 2025 at 1.22pm

In reply to Post #54
To be fair, Nashbait is under 10€/kg in France if you buy by 5kg.
Maybe it is more expensive in Germany / Austria, I don't know.

CV-Deano

Posts: 353

#57 23 Jul 2025 at 12.06pm

In reply to Post #56
Gary bayes… Health complications and getting on a bit so took a back seat and was used more in a consultancy role I believe

sirch454

Posts: 126

#56 23 Jul 2025 at 11.00am

In reply to Post #1
Whatever happened to Gary Hayes he was the bait guru at nash

DaveSG

Posts: 846

#55 23 Jul 2025 at 10.55am

It is a shame - it was a pretty big thing when Nashbait started and being the 'spawn' of Catchum they had some great recipes, like for many, Sting fish mix recipes pre and post Success pack, and Scopex Sq., Tangee Sq. along with many others.

I'd hope when they see the positive responses, let things settle a bit and have a rethink maybe bring back some other proven squid mixes and then sell boilies and jarred particles direct.

lets face it, most of Essex have been buying baits 'direct' for many years from a 'field tester' a field testers mate, or their gran thats got a spare chest freezer in the shed.


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