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In reply to Post #149 You have to think that if it wasn't for the Scope/Retractable phenomenon that Nash as a brand may have disappeared a while ago.....the emergence of Trakker & Korda over the same timeframe would surely have caused significant problems....
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In reply to Post #146 Judging by the pettiness when it comes to the positioning of shelving in shops, it would not surprise me in the slightest if there is tit for tat on the accounts side of things too.
Tackle shops are in the business of selling tackle. If Y company see's sales drop because said tackle shop started selling bucket loads of X companies swivels, and X and Y used to have the same "brand ambassadors" in one shape or another, there is and will be a bit of backlash of some form.
You've only got to look at the way Sticky etc behave when it comes to bait and marketing to see that it's widespread.
To pick up on a couple of points made in previous posts....
Nash have had so many product lines in the past, you can see how they accumulate such massive losses. PegOne, The acquisition of Taska.... all big outlays that never really did the business compared to scope. It's a risk you take when trying to keep the consumer happy, a consumer that loves chopping and changing shiny things.
Also, Nash could and should have had an EU distribution base. DNA cottoned on very early to this, and as far as I know they ain't doing to shabbily for a fairly new bait company from oop norf. They don't bring out 1728938271 new products each year, just products that work from day one after being heavily tested prior to release.
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In reply to Post #128 Much as I like and respect Gary Bayes , Nash imo have never produced a good boilie.
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You only need to look how many well established bait brands there are now just in the uk compared to when Nash started.
If they all took only 1-5-10% of sales each from Nash that still a lot of lost bait income.
ABS
Mainline
Premier
Ritchworth
Kept those separate as they were mainly around back in the day now add
Sticky baits
DNA
Trent
Cc Moore
Dynamite
Blake baits
5 star
Mad
A bait
Quest
John baker
Essential
DT
Baitworks
All from the top of my head so obviously missed some
And that’s without the “smaller” known brands that have “a bit” of a following
or home rollers for themselves and friends.
I’m damn sure I wouldn’t want to be a bait manufacturer !!
2022/23 sold licenses in the uk amounted to 903216
(We know there’s probably more than that)
The Covid bubble had to burst eventually and some more brands will have a-white knuckle ride throughout the next year or so.
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In reply to Post #144 Maybe dwarf was a little exaggerated but Angling Direct, Pecheur and Nordfishing to pick 3 randomly have turnovers in the £20-£35m range (depending on the year you look at in the last 2-3 years and a simple conversion from Euro to £). With that buying power I would doubt they are bullied by any one distribution channel. Currently I negotiate contracts between a 13 billion euro client and a mid 7 figure turnover manufacturing company and I know what I would and would not expect to see in such agreements
Nash will want to keep these guys buying tackle as that is the core business. If Nash Bait went direct sales via online these big buyers might not be so happy about doing deals on the tackle side. I am not saying this is a definite but if I was discussing supply contracts between these guys I would look at details like this.
One thing I did notice last night is that Nash in Europe are the distribution channel for CC Moore over the channel. From the 1st of September Fox will be the European distributor for CC Moore. I can't see that Nash Bait stopping the day before this change is just a complete coincidence?
Alan did mention exporting hassle in the podcast as a contributing factor. If they were also involved with the exporting/importing of CC Moore and they have now lost that then that would make just exporting Nash Bait even less cost effective when you spread your costs over less goods. I have no idea of the ratio of Nash Bait to CC Moore in Europe and suspect it was very much in Nash Baits favour but even so it could be another nail in the coffin.
Anyway I have waffled on enough now, time to do some work and at the end of the day I am sorry to see any company shut up and bait companies even more so as the history of the products and the knowlage the staff have will be in part lost.
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In reply to Post #138 That not wanting to sell direct excuse is all Bull. They had to throw something over board as the whole ship would of sunk..
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In reply to Post #142 "There are some major angling companies in the UK and Europe that dwarf Korda on turnover and profit..."
Dwarf? Really? Who are they?
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In reply to Post #142 I believe the Korda clothing came about due to the fact that most shops didn't want to hold the that much stock compared to what is in the range given the cost to have a few sizes of everything.
Plus the stock is seasonal, so if a shop got a load of shorts and t-shirts in spring and doesn't shift them by autumn, they are technically left with dead stock, especially now new styles of clothing release every year.
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In reply to Post #141 Can be risky business dictating terms like that, people might accept them but through gritted teeth and they don't forget.
There are some major angling companies in the UK and Europe that dwarf Korda on turnover and profit....yes they want Korda but Korda also wants (needs) them so contracts will be mutually beneficial I am sure
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In reply to Post #140 Or maybe now Korda are to big in the carp fishing game that they can dictate what they want in contracts
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In reply to Post #138 I suspect they may have signed some distribution agreements that would not allow them to sell direct, it's what I would do if negotiating an agreement with them as a large tackle seller. Nothing is impossible to get out of but the cost to do so might be more than they would make buy selling direct for several years.
Or maybe as Alan said they just don't want to go down that route as it will require a further investment in setup including staff, website, warehousing, distribution etc. If money is tight at the moment (which accounts would suggest it is very tight) then this is a major outlay that still might not work as they are simply 'late to the party' (by choice) of supplying direct.
I find it interesting that Korda get away with it on their clothing website but maybe Mr Fairbrass had the insight to not get tied up with a clause like this in the past.
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In reply to Post #138 It doesn't make any sense I agree.
Sounds like a load of old bullpoop to me.
Just trying to cover up the truth IMO - nobody wants their bait anymore.
If the bait was popular & flying off the shelves then surely they would keep producing & raise the price a little if really necessary?
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In reply to Post #137 What I'm baffled by is when they kept saying they weren't prepared to sell bait direct to the customer because it would cut out tackle shops. Well by not making bait anymore they are cutting out tackle shops
They even said if they sold direct then it would reduce costs significantly. Hmmm so they would rather make people redundant and not cut out tackle shops who they will be cutting out by not making bait anyway.
Make it make sense ???
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In reply to Post #135 What are you doing man, being all sensible and balanced!
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In reply to Post #133 Plenty of time too,if we could all live on the bank we would catch more
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