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In reply to Post #28
Wow.... couple of things about your response. I'm sure social media will have some influence on people's buying habits. I'm just not convinced it's as powerful as you think with regards to angling and all I asked for was some evidence for your assertion. You could be right, but it's a bit daft to make sweeping statements about what's essentially an echo chamber.
And no, I haven't been living under a rock. I just don't do social media for reasons you make clear with your snotty reply.
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In reply to Post #28
Yep. This saying springs to mind....
A media sheep and his money are easily parted 
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In reply to Post #21
If you don’t think that massive amounts of money is transacted due to social media ‘influencers’, you must have been living under a rock this last few years.
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In reply to Post #26
He says "bruv & Sick " a lot so will fit in well with the backward cap wearing lot at Nash 😄
TBH his videos are entertaining 👍
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In reply to Post #25
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Must be true. Just reading about this Superstar has made me want to rush out and buy a Nash Runway 👍
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Good luck to them all - it’s a watch or don’t watch for me.
The world has moved on and everything we all do is social media led, when this forum is offline for more than a day we are all saying it’s surprising how often we flick through.
We talk about carp tax - and it paying for these people - it’s always been that way, it used to be advertising products in magazines, at shows but SM now is one big billboard.
I very much doubt it will ever be a career for 99% of those that are flavour of the month, and it wouldn’t surprise me if they realise that - they are paid to make engaging content for as long as they are cool, but eventually will need a proper job.
In my younger days we’d hang on Ritchie’s every word, he now lives in a bivvy. The fishing industry is not like the others where influencers become millionaires- firstly it’s not very ‘woke’ so has a ceiling audience wise, secondly it’s actually a very dull hobby.
He seems to catch a few - seems a nice guy and not some skateboarder having a play at fishing. Good luck to them all - be it for a month or for a few years - I for one can’t think of a worse job than fishing even worse having to catch, I need to be able to have that ‘I’m not feeling it’ moment and load the van back up.
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In reply to Post #19
I have to agree, but to me that's one of the reasons Nash (and others) might come a cropper. My impression of the younger generation and from my 3 nieces is that they are extremely fickle and quickly become bored. Unless the fishing companies regularly change their consultants they will become stale.
Personally I like some long term guys but of the newer crop I'm not impressed.
I have to say though, they can change. I watched a Lennon balkans video the other day and he's clearly listened to feedback, I actually quite enjoyed it. The Mrs watches them with me and wouldn't have watched it either as she didn't like the laddy behaviour. Even she asked what'd happened, nothing like previous vids....so there's hope!
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In reply to Post #21
I can say that it is a fact that popular people on social media help shift a massive amount of product (just look how many YouTube millionaires there are). I am not talking specifically fishing related, but I see no reason why not. I'm like most people on here, couldn't give a damn about who is using what, I buy what is suitable for my situation and have zero brand loyalty. However my kids are very much caught by the social media bug and I would argue that most young people are the same
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In reply to Post #19
OK... what evidence do you base your view on? Or is just "belief/feelings?
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In reply to Post #1
I like Scott Lloyd. The guy has massive adhd, and is a bit of a character for sure
He suffers with addiction etc. and has spent a bit of time inside, all for silly stuff that once you see him on social media, you can imagine him doing. Yet he's still quite a loveable character
Catches a lot of big fish, and whilst he is full time, there's something about the way he goes about things that for me, and a lot of people is more interesting than hearing Terry Hearn talk about 'boring them out' over a 2 chewed up tigernuts over and over again
It's potentially quite a clever appointment by Nash, and he fits their narrative perfectly
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In reply to Post #17
99% of younger people are addicted to social media. Plenty make a living from it. Doesn’t matter what you, me or anyone else thinks, fact is a massive amount of money is transacted due to social media influence.
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In reply to Post #17
I'm the same, no idea who he is, won't go out of my way to look out or search for him, though I'm sure he'll crop up on a Nash vid I'll watch and I hope he'll be entertaining.
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In reply to Post #13
Only if you're addicted to social media. Been fishing since l was 5 and carp fishing for 35 years. Never bought a single item of tackle because of an angler. Sorry.... just one, the Coleman stove Julian Cundiff used to use back in the 90's.
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Clever move by Nash. I think they realised they need more than there employees promoting the brand. Scott Lloyd seems to be the man of the moment can only mean good things for Nash. 
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Scott seems like a really sound chap to me and is a seriously good angler.
Brave of him to join Nash though if business is as bad as it seems.
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In reply to Post #9
I’ve always said that. Companies give free things they will cover the cost of that by charging others more
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In reply to Post #1
Scott has a massive following among younger carpers and is good at selling companies gear; Nash will make sales off the back of Scott.
Social media does drive sales and there is a generation of anglers influenced massively by it.
One of my mates was approached by Nash to see if he wanted to get on board with them and it was having to use Nash Bait that stopped him; ironically Nash Bait going might help Nash get a few more on board who can help them sell gear to the social media following masses.
ATB
Ash
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In reply to Post #6
I thought Scott Lloyd was a chain of gyms.
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In reply to Post #3
I don't know a soul that used Nash bait, the only time I did was probably around 25 years ago and that was their whiskey baits.
Things move on and others just remain in the past. Richworth and Nutrabaits spring to mind
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In reply to Post #1
Fundmyfishing.com!
No doubt Scotts capable and puts effort in...
I recall one very big headed W Mids A hole that thought he was the bizzo as he was time banditing it on a few circuit waters, catching a few which then courted the sponsors so he did not have to do a real job until the bubble bursts and they do away with them until the next fred bloggs comes along and gives us a distorted vision of what carping is.
I give zero sh*tes to most of their captures as capable angler with time =fish.
Give me the working man with limited time any day -real angling!
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In reply to Post #5
Not normally one for a moan..... but....  ..... I always end up thinking..... when you are watching all these guys having so many nights on th3 bank, so much gear, so much bait, a fresh hook a cast.... so many adventures, so many laughs with all the camera crews etc...
Literally 100's of lads having massive funded trips and completely unreletable angling lives with more nights on the bank than off it... all in the name of content....
Someone is paying for that 
That extra £2 a pack of hooks.... £5er for 10 micro ring swivels... £6 for rig tubing.... £1800 a barrow... £1000 odd a bivvy...
The odd angling legend or hauler maybe.... but nowadays we seem to be paying crazy prices fpe 100's of them to be at it.
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I like the video content from some of these sponsored anglers but it has absolutely no influence on my buying habits.
Im old enough to have seen things come and go so I can make my own decisions based on experience.
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In reply to Post #6
Yep, couldn't care who goes where. No idea why anyone would Tbh
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Are there any people out there who are a bit like me and take no notice of this type of stuff.
I've never heard of Scott Lloyd so it means nothing to me.
I'm not saying that others shouldn't take an interest, I'm just curious whether there are others like me.
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In reply to Post #1
Zero ****s tbh, out of the loop with sponsored anglers
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In reply to Post #3
100% agree
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In reply to Post #2
I'm sure I'm not the only one who thinks that culling sponsored anglers to keep the bait comapny going that little bit longer would be preserving the heritage of the company just that little bit more.
I get they're planning for the future, and most of the guys there are younger and steering things for the future, but who are Nash if they don't trade on their past... and one of the few who actually have a link to the distant past........just another company.
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To cover that cost could be why they closed the bait company 😂😂
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Just seen the announcement that Scott is joining the Nash Team, surprised he left TA! Will be interesting to see some of the content in the future.
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