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   Will Angling Direct kill bargains?
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   Old Thread  #73 17 Sept 2021 at 9.26pm Login so you can post / reply  Register so you can join in!
The thing kit will sky rocket due to Brexit fishing items will be
Seems as luxury items and we will have to pay premium prices for it. As for the quality of kit that will fall through the floor.

Happened in 2009 when the planet and first world economies suffered the recession cars went from reliable 20 plus years to 10. Engine blocks made after 2006 drastically went down hill so one has to ask what did they know that we didnít back them.

The public are always being conned
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   Old Thread  #72 17 Sept 2021 at 9.21pm Login so you can post / reply  Register so you can join in!
In reply to Post #19
I purchased a Nash Extreme Canopy from them took it back and got a red hot credit not there was no why I was going to wait to for them to go bump and decided to upgrade my Delkims which cost me a few quid to be honest. Worth while gamble the newer delks are great and the new smart alarm and Bivvy light are better cost me a few hundred quid but hey I could have lost £500
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   Old Thread  #71 17 Sept 2021 at 9.04pm Login so you can post / reply  Register so you can join in!
In reply to Post #1
Iíve payed full price for decades as long as the shop is decent I support the independent I go there for advice not that I havenít used the likes of Ericís etc IMO all those shops that offer discounts have a limited shelf life so yes AD will survive for some time yet however they will be their own worst enemy.

Iím trying to think of the first major company that got into bed with the insurance companyís and traded for 10 years plus then agent bump. They eventually sold seconds to try and remain afloat and Everyman and his dog questions that Imo they grew out of the market and became unsustainable. The tackle trade has always been a tricky one riding the waves as are pubs.

Volume over quality is a damming venture in this trade.
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   Old Thread  #70 17 Sept 2021 at 8.12pm Login so you can post / reply  Register so you can join in!
Up until AD monopolistic takeover bargains where plentiful to the point that buying items from sale and clearance sections was done on a whim due to the sheer affordability of buying items purely to try or collect and if found undesirable sold on with little or no loss. When looking at the whole picture the effects of AD are quite sad and nefarious.
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   Old Thread  #69 17 Sept 2021 at 6.31am Login so you can post / reply  Register so you can join in!
I can't remember the last time I saw a genuine bargain price item in a tackle shop.
They all sell at full retail price unless an items discontinued then the large shops all sell at the same price anyway.
My local tackle shop sells everything at full retail price but gives 10% off to regulars. Which I think is fair.
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   Old Thread  #68 16 Sept 2021 at 10.57pm Login so you can post / reply  Register so you can join in!
In reply to Post #67
If the second hand market with collective effort started pricing more attractively with fellow anglers in mind it wouldn't take long for the overpriced commercial sector to offer genuinely fair pricing even returning to the now redundant sale and clearance offers the like of which Erics angling amongst many excelled at often being the only avenue open to new starters to actually purchase quality tackle. The fact is we have made it easy for AD to bend us over with no Vaseline and shaft us. Sorry Ice cube track running round my head so couldn't resist.
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   Old Thread  #67 16 Sept 2021 at 10.13pm Login so you can post / reply  Register so you can join in!
In reply to Post #62
It's simple. Something is worth what people will pay for it. As long as there are people out there who will, for whatever reason, pay extortionate prices the sellers and businesses will keep taking their money. In the end its the buyers who are in control. If they won't buy, nobody will sell.
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   Old Thread  #66 16 Sept 2021 at 9.42pm Login so you can post / reply  Register so you can join in!
I kind of agree with that but it's not the customers fault if the smaller companies can't compete price wise for the same item. Not saying it's just down to that alone but it's a big part of it if the price difference is incomparable. Especially when / if money is tight.
Obviously general economics has a massive effect.
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   Old Thread  #65 16 Sept 2021 at 6.44pm Login so you can post / reply  Register so you can join in!
In reply to Post #64
Ultimately we are to blame for the demise of our local tackle shops, COVID not helped as a lot of small independent shops not geared up for doing business online.

Use them or loose them, itís that simple.
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   Old Thread  #64 16 Sept 2021 at 6.11pm Login so you can post / reply  Register so you can join in!
In reply to Post #61
Yeah I appreciate that, the only issue is that the manufacturers are backing AD,
E.g one order with pure fishing at the value of £300,000 +
Where as a smaller independent shop may put an order of maybe £2,000 at a push.

I can't remember exactly who it was but for some reason I'm thinking it was Preston/Avid (could be wrong), their stock numbers / SKU numbers were all over the place and too big so it was harder to order from and also harder for the company to check off and book in.
AD told them they need to change their numbers or they wouldn't stock/sell their items anymore... Yep, the company soon changed them and even asked how they wanted them to be to keep them happy.

I personally want smaller tackle shops but unfortunately I can only see it getting worse for them.
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   Old Thread  #63 15 Sept 2021 at 11.54pm Login so you can post / reply  Register so you can join in!
In reply to Post #60
I did something similar with a local shop that price matched. The Erics price to me for the Ultegra XTB 5500ís was about £2.50 less than he could buy them for, and during a sale Hull weíre able to sell me ISOís for less than the ex-VAT price he could buy them from Daiwa.

The shop told me that they made no money on rods and reels. The only profit came from end tackle, bait etc.

Crazy!
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   Old Thread  #62 15 Sept 2021 at 10.53pm Login so you can post / reply  Register so you can join in!
The used 2nd hand market play into the hands of AD due to unrealistic greedy overvalued prices wanted by sellers where in a lot of cases it's only a few quid more to purchase brand new warranty backed items, basically until fools start selling used tackle for used prices it's more AD sales also similar fools who pay exuberant used prices fuelling the perfect storm for AD.
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   Old Thread  #61 15 Sept 2021 at 10.11am Login so you can post / reply  Register so you can join in!
Unless the manufacturers start backing them and no-one else I don't think AD have got the ability to completely kill off their competition, they are not good enough in a lot of departments...
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   Old Thread  #60 14 Sept 2021 at 11.56pm Login so you can post / reply  Register so you can join in!
I used to work for AD, ( not in a shop )
Their main goal is to become #1 fishing retailer so they can control the market and dictate prices etc. It's a business after all.

Many years ago when the Daiwa castizm qda reels came out I wanted a set of three, as usual I worked out my staff price and went to my local tackle shop to see if I could get a deal on a set of three, I'd do this as the owner of the small shop was a friend of a friend so would prefer to purchase from him if he could get anywhere near my staff price....
Unfortunately he wasn't able to get close to the price and I couldn't afford to purchase said reels from him, he totally understood and was fine with that, especially when he asked how much I could purchase them for with my staff price. He said he couldn't even purchase two of them straight from Daiwa at trade price for what I was getting three for.

This was quite a few years ago now and from what I hear things aren't getting any easier from their "competition"

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   Old Thread  #59 6 Aug 2021 at 10.10am Login so you can post / reply  Register so you can join in!
In reply to Post #55
Just before Erics went I got AD to price match their Shimano LC Medium baitrunners. I paid about £122, and look at the price now
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   Old Thread  #58 6 Aug 2021 at 9.31am Login so you can post / reply  Register so you can join in!
. I also knew a clothing shop listing different prices for their items on the website and in the shop.
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   Old Thread  #57 4 Aug 2021 at 4.24pm Login so you can post / reply  Register so you can join in!
In reply to Post #55
Or you end up with loads of angling directs and then a load of businesses run out of cheap units with no shop fronts that undercut them on price due to lower overheads, etc.

You lose the personal touch but weíve seen the above in just about every other type of market, only a matter of time before it happens in the angling world too.
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   Old Thread  #56 4 Aug 2021 at 4.03pm Login so you can post / reply  Register so you can join in!
In reply to Post #53
Some of the online Chinese supermarkets ramp up the online shrimp products as they are aware they are purchased from carp anglers and bait making companies.
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   Old Thread  #55 4 Aug 2021 at 12.18pm Login so you can post / reply  Register so you can join in!
In reply to Post #54
When you take competition out and the other tackle shops either close or are bought out then angling direct can put there prices up sky high if They wish and we will have no choice but to pay it

as there will be no where else to buy it I said this 4 years ago itís a plan that there taking there time over looking for future years as they say nothing wrong with healthy competition keeps prices down
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   Old Thread  #54 3 Aug 2021 at 10.51pm Login so you can post / reply  Register so you can join in!
In reply to Post #1
I use angling direct at sutton in ashfield and nothing is too much trouble for them. They employ local anglers and there stock range is massive and will try to get you anything they dont have. Stock levels everywhere are low at the moment due to covid and the supply route from China. These supermarket carp shops are brilliant we never had it so good.
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   Old Thread  #53 2 Aug 2021 at 1.29pm Login so you can post / reply  Register so you can join in!
This is the strategy that small businesses are using. I also knew a clothing shop listing different prices for their items on the website and in the shop.
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   Old Thread  #52 16 Apr 2020 at 3.16pm Login so you can post / reply  Register so you can join in!
In reply to Post #50
Mustad bought Partridge in 1996.
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Social photographer...
   Old Thread  #51 16 Apr 2020 at 1.48pm Login so you can post / reply  Register so you can join in!
In reply to Post #49
I have some daiichi hooks for tying sw flies. Think they are Japanese
Not sure about Gamakatsu
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   Old Thread  #50 16 Apr 2020 at 1.29pm Login so you can post / reply  Register so you can join in!
In reply to Post #49
I've E-mailed Partridge of Redditch (now based in Somerset) to ask them the same question.
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   Old Thread  #49 16 Apr 2020 at 1.27pm Login so you can post / reply  Register so you can join in!
In reply to Post #48
Our hooks are made with Swedish wire that is washed, treated, and pulled in Norway by our experts, just as they have been doing since we first started producing hooks (Check it out here). We pride ourselves in the quality of the wire we use and put care into the cleaning and treating of the material. This way we can be assured that our hooks are made with Scandinavian-quality wire like have since 1877. We then send the prepared wire to our Mustad factory in China to bend the hook into the desired form with the hook machines we've designed in Norway!

Just took this off the Mustad web site, seems they are into cheap Chinese labour only.
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   Old Thread  #48 16 Apr 2020 at 1.11pm Login so you can post / reply  Register so you can join in!
In reply to Post #47
Not sure, no doubt you could make your own, apparently mustad produce the wire and it is shipped to their factory in wuxi china which is the largest hook factory in the world and produces 80% of the world's hooks.
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   Old Thread  #47 16 Apr 2020 at 12.08pm Login so you can post / reply  Register so you can join in!
In reply to Post #46
So am I right in thinking that you canít go fishing without using a Hook made in China???
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   Old Thread  #46 15 Apr 2020 at 9.25pm Login so you can post / reply  Register so you can join in!
In reply to Post #37
Mustad hooks are made in China.
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   Old Thread  #45 15 Apr 2020 at 5.48pm Login so you can post / reply  Register so you can join in!
In reply to Post #41
Good business after all thatís what theyíre there for to make a profit
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   Old Thread  #44 15 Apr 2020 at 4.42pm Login so you can post / reply  Register so you can join in!
In reply to Post #43
There crap never got proper stock levels staff who donít really know what there selling , stick to Johnson Ross miles in front & all lads know the game AD jog on . Simples
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   Old Thread  #43 15 Apr 2020 at 4.23pm Login so you can post / reply  Register so you can join in!
In reply to Post #40
Please don't get on the moral stance about my past with Bait and Feed co, yes I did defend them, but once I found out what was going on I refused to have anything to do with them.


My ex, the bank sold the property at a loss, yes, she is still owing the outstanding after she and thousands of others working at John Player were laid off, made redundant, pulled out of Ipswich, but the bank did have offers close to the market value which they turned down in favour of a quick sale.

In terms of morgages at preferential terms, I have an ex landlord who was buying up properties on mortgages that had been defaulted, then getting mortgages himself on letting the property.
I have no grief with staff getting discounts on gym membership, or staff discount on goods purchased from within the company they work for, but perusing defaults?

I'm glad I don't have a credit card or mortgage😉

I would much rather we produced locally rather than in the Middle East, is Mustad the only hook company that still manufactures in Europe?
Even Drennan/ESP have gone to Korea I think, although with a British overseer.
Yes, I would much rather support British companies and my local tackle shop.



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   Old Thread  #42 15 Apr 2020 at 3.46pm Login so you can post / reply  Register so you can join in!
In reply to Post #41
Spool of braid,pack of hooks nearly £16 quid anyway tbf
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   Old Thread  #41 15 Apr 2020 at 3.35pm Login so you can post / reply  Register so you can join in!
angling direct have put the minimum price up on free delivery,yesterday £9 today £16. obviously cashing in on people buying bits to do rigs at home...they dont miss a trick
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   Old Thread  #40 15 Apr 2020 at 3.09pm Login so you can post / reply  Register so you can join in!
In reply to Post #37
I wasn't going to answer this Nick, but I might as well comment on a little, especially to someone who used to work as a "consultant" for Bait and Feed, because your own morals will be high, obviously, on that basis.



"mortgages at preferential rates to their own employees" - So you have never worked for an employer that gave you a discount on your their own products, then? Didn't you work at a gym - did you not get discounted membership? Are Tesco's staff scoundrels because they get discount off their food shopping? FYI, staff mortgage discounts are not particularly great, and they are also taxed as a benefit in kind. The end result is actually very few staff take them up.

"sell a reclaimed property off at a loss and charge the ex-owner the outstanding balance". Are you talking about a repo? If so, they if you are in negative equity, you are still liable for the debt. That's property law, not any financial institution making it up

"My ex-wife bought her own flat at a very decent rate, but the company she worked for pulled out of Ipswich. The bank is still deducting money monthly on the outstanding amount" - If you want to PM me I may be able to give you the reason why but can't work out really what you mean by that.

"I had a case of identity theft years ago, the bank tried to charge me for strange transactions on my account, despite me telling them that I had had my debit card and passport stolen, gave them the crime number, they weren't interested. After some grief I closed the account and went elsewhere". Sadly you are right here, and I agree 100%, customer service until a few years ago was terrible in this aspect. It has changed now, but I can see why you changed.

"I do not trust banks! - Well let's just hope we all get through this, because if the financial institutions really decide to call in all their debts, that will include every mortgage, unsecured loan, and credit card in the nation. Then we will all be rightly F**ked as a society"

Right....I better get back to work....in your favourite industry....

But on to the more serious point, perhaps we as a society should buy British, support British Industry, especially independent tackle shops, Johnson Ross and the like. Should we be happy Korda charge several quid for a packet of far eastern hooks that cost pennies? Food for thought?
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   Old Thread  #39 15 Apr 2020 at 10.30am Login so you can post / reply  Register so you can join in!
In reply to Post #19
I tend to agree with you apart from paragraph 3 first sentence. Private equity and Venture capital outfits are not banks, mostly American. They just have access to huge sums of borrowed money. Buy a business, leverage the debt for buying the business onto the business. Aggressively cut costs, regardless of the future impact on the business, make your stake back quickly, anything else is a profit. Asset strip where possible. These type of investment vehicles are the real unearned income choice of many investors. The playing golf everyday on exclusive course types.
Simple model- buy in large quantities from the far east- sell for £'s in the UK- transfer profit to the USA.
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   Old Thread  #38 15 Apr 2020 at 9.23am Login so you can post / reply  Register so you can join in!
The Angling direct are buying out the competition, simple business strategy. Once they have control of the major market they can and will do whatever they please. Thatís price fixing for the customers, filtering suppliers and nailing them down on prices, this will put a lot out of business, to doing what they like, you name it and it is going to happen

Like mentioned earlier, I have bought a bit of stuff from Total fishing tackle and a few other shops. Look around all the long term shops in most areas have either folded or sold out, not good at all but thatís carpfishing and commercialism for you, purely and nothing but a business and a cut throat one at that

Same with gear with a label on it, the shops make virtually nothing, they have undercut each other so much to survive they are probably not worth running. The money is in the cheaper non labels stuff. Lad was once telling me they made £12 on a £400 reel, thatís never good business is it?

Thatís why when you have the buying power and a monopoly of the major outlets like AD will have they can put the screw on the suppliers too, but I can guarantee you this, the savings will most defiantly not becoming our way itís going to the shareholders, the business men, minimal input, maximum output, not the tackle shop owner of old who yes, he probably did make a decent living, good on him, but at least he was in it for a real passion too not purely the £ like these shareholders are
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   Old Thread  #37 15 Apr 2020 at 8.57am Login so you can post / reply  Register so you can join in!
In reply to Post #28
I think BlankasaurusRex and I rarely agree, but I am with him on this one.

I have seen banks call in loans early, lend mortgages at preferential rates to their own employees, sell a reclaimed property off at a loss and charge the ex-owner the outstanding balance. My ex-wife bought her own flat at a very decent rate, but the company she worked for pulled out of Ipswich. The bank is still deducting money monthly on the outstanding amount.

I had a case of identity theft years ago, the bank tried to charge me for strange transactions on my account, despite me telling them that I had had my debit card and passport stolen, gave them the crime number, they weren't interested. After some grief I closed the account and went elsewhere.

I do not trust banks!


I think it was also BR who said a supplier would much rather have 50 small accounts than 1 big one, but unfortunately the big account often has more buying power.

Having been around for a few years, using both local and chain tackle shops, I can safely say I prefer the local tackle shop; there is a closer personal connection in most cases. A smaller tackle shop will be more ready to 'do a deal' often because they know exactly what an item costs to buy in for them, so will be happy to make a few quid over no sale.


Angling Direct via online or even staff in shop just know a selling price onscreen, they don't have authorisation to do discount.
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   Old Thread  #36 14 Apr 2020 at 11.36pm Login so you can post / reply  Register so you can join in!
In reply to Post #28
If you borrow from a bank then you get what you asked for. Thereís a reason they have survived every boom, bust and war but their clients havenít.

The people who do best from banks work for them, then shareholders, then depositors, then borrowers.
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   Old Thread  #35 14 Apr 2020 at 8.33pm Login so you can post / reply  Register so you can join in!
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Awww canít see the irony in your post never mind 😂
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   Old Thread  #34 14 Apr 2020 at 8.21pm Login so you can post / reply  Register so you can join in!
In reply to Post #33
Omg please donít tell me Tesco are buying up tackle shops as well. I canít take anymore.

Asaaasaaahhhhhhhhhhhhhhhhhh



Edit. Jesus what if Tesco buy Angling Direct?
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   Old Thread  #33 14 Apr 2020 at 7.37pm Login so you can post / reply  Register so you can join in!
In reply to Post #31
Same people whining about AD shop in Tescoís Sainsburyís etc a tad hypocritical 😂
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   Old Thread  #32 14 Apr 2020 at 7.34pm Login so you can post / reply  Register so you can join in!
In reply to Post #28
We could probably debate it all day. And it is often very very easy to blame and not take responsibility for one's own actions. I'll approach it from working in the industry for over 25 years, including for one of the world's biggest investment banks. Previous to that, I worked in research science after graduating... I saw more lies and corrupt practice there than I've ever seen in banking. There are a minority in financial services that are total c**ts, in it for themselves, but they are a minority. And there are a hell of a lot of people now, working bloomin long hours, to try and make sure everything doesn't grind to a halt, because if the money supply stops... Well, I think you know what happens then!
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   Old Thread  #31 14 Apr 2020 at 7.33pm Login so you can post / reply  Register so you can join in!
In reply to Post #27
I use AD for ease as its free delivery on orders over £9 i can find better deals elsewhere but by the time you pay postage or hunted for it, its not really a good deal. I use local tackle shops aswell but i also use AD if im busy and cant make a trip to the shop. There prices are standard in my eyes probally get cheaper elsewhere but atleast i know its a genuine product delivered to my door for free. If you dont like them dont use them simple really isnt it. I dont see why people get so angry about it seriously. Theres bigger things in life to worry about at the moment other than AD prices and stock levels.
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   Old Thread  #30 14 Apr 2020 at 7.29pm Login so you can post / reply  Register so you can join in!
In reply to Post #29
Bet youíre the life & soul of the party 😂
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   Old Thread  #29 14 Apr 2020 at 7.26pm Login so you can post / reply  Register so you can join in!
In reply to Post #1
Don't be too concerned about AD ruining bargains.

We'll be lucky if any of us will have the spare time or any spare money when this current calamity is over.

Imagine the glee of the first post covid emergency budget....Diesel £160 a litre VAT 30 percent etc etc etc.

A lot of people out there will be lucky just to keep the tackle they've got.
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   Old Thread  #28 14 Apr 2020 at 7.24pm Login so you can post / reply  Register so you can join in!
In reply to Post #26
My distrust of financial services isnít based on what Iíve seen on the telly. Itís based on my experiences of dealing with them and friends and families dealing with them over many many years.

Friends who lost businesses in the crash cos the banks called in loans they were servicing perfectly. Friends and family members left with nothing but statutory redundancy after years of service.
Small businesses being taken down cos the administrators say thereís nothing left for you once the big boys have been paid.
People left with massive short falls on their properties cos they were mis sold interest only mortgages with unsuitable products. PPI mis selling. Or the latest beauty, the coronavirus loans for businesses, money borrowed by the banks from the government at 0.1% yet they are charging 15-20% interest on those loans, even though they are covered by 80% government backing. Those same bankers who were happy to have our money to bail them out now asking people to put up properties as guarantees until the government stopped them.

If Iím on a soap box. Itís a box made of real life experiences.
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   Old Thread  #27 14 Apr 2020 at 7.23pm Login so you can post / reply  Register so you can join in!
In reply to Post #26
Well said after all weíre all capitalists at heart
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   Old Thread  #26 14 Apr 2020 at 7.16pm Login so you can post / reply  Register so you can join in!
In reply to Post #19
Mr Rex. I agree with what you say about AD, but tarnishing anyone that works in the financial services that you mention like you have, is naive and ignorant. Perhaps I could counter by saying anyone who fits boilers for a living is a rip off merchant conning old ladies for repairs they don't need. It's true you know, I've seen it on the telly. Just like how you've seen programs about corrupt bankers.

Behave and get off your soapbox.
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   Old Thread  #25 14 Apr 2020 at 7.08pm Login so you can post / reply  Register so you can join in!
In reply to Post #24
Only problem with that is JR will charge you £8 for delivery for orders under £150
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   Old Thread  #24 14 Apr 2020 at 7.05pm Login so you can post / reply  Register so you can join in!
In reply to Post #21
My counter to that argument is buy it mail order from Johnson Ross, the tackle box, browns of Leighton buzzard, harefield tackle, England angling etc etc. Then itís the best of both worlds, youíre still getting your twenty quids worth of tackle delivered on your door without the wasted petrol, but you are also supporting long established independent local businesses in the process so itís a win for you and a win for them.
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   Old Thread  #23 14 Apr 2020 at 7.03pm Login so you can post / reply  Register so you can join in!
In reply to Post #21
Iíve just put together a small beginners set up.
My view on it is AD are the ones missing out.

90% of the kit Iíve put together has been from amazon or total fishing tackle.
Saved me at least £150+ than getting it at AD.

Loads of deals out there from the independents, AD couldnít get close to the prices on rods reels alarms mats ect compared to others.

Iíve found that at best they match a price Iíve seen elsewhere
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   Old Thread  #22 14 Apr 2020 at 7.01pm Login so you can post / reply  Register so you can join in!
In reply to Post #21
Both of mine are 15 and 20 minutes away, it's not just about the purchase, it's the interaction. I know we're on lock down, but that aside, you can't beat wandering round "your" tackle shop, chewing the cud on all fishing stuff and putting the world to rights
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   Old Thread  #21 14 Apr 2020 at 6.48pm Login so you can post / reply  Register so you can join in!
In reply to Post #20
The thing is for some people my local decent stockist and tackle shop is a 30 minute drive away and if i only want a few bits i will order online from companies such as Angling Direct. Im not driving an hour out of my way and spending petrol for £20 worth of tackle when i can get it delivered to my door for free. If you dont want to use them then dont its simple really isnt it but they have a place in the market. I dont believe they are killing tackle shops and bargains cause there are plenty of independent small tackle shops doing well from local/loyal customers. I use my local tackle shop if im out that way or want to see something before i buy it. But i also use Angling direct if i know what i want and i cant justify driving an hour for it
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   Old Thread  #20 14 Apr 2020 at 6.38pm Login so you can post / reply  Register so you can join in!
In reply to Post #19
Yep good words, I buy as much as I can from my two local shops, A R Tackle and Kent Tackle, A R being a small, literally a one man band, been there years, not enough room to have the amount of stock like the bigger guys but can do the same prices as them, and better most of the time, Kent Tackle have a lot more stock, still keen on price too. Both of these have no quibble about returns
**just like to add, A R Tackle have NO website or internet sales, all regular customers and word of mouth **
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   Old Thread  #19 14 Apr 2020 at 6.12pm Login so you can post / reply  Register so you can join in!
In reply to Post #18
You are looking at this the wrong way round. Business is about spreading risk. Iíd much rather have fifty shops owe me money than one. If one of the fifty goes pop then Iíve just lost 1/50th of my invoice payments. If just one shop owes the same as all the fifty and that goes then Iíve just lost 100% of my invoices.

People need to stop viewing AD like they do their local tackle shop or their local tackle shop owner. The owners of AD donít give a fcuk about you or your hobby or any of their employees or their suppliers. They are in it for the money and when itís not not to their liking they will be gone, and if that takes down a load of shops or manufacturers they wonít loose one wink of sleep over it.

The people in these equity firms and hedge funds are the same people who work in banks and insurance and pensions etc. They are in it for themselves. They might not hold you up with a knife like a local druggy hoodie would, be their attitude to others is no different. Take whatever they can, when they can and donít give a flying fcuk about your victims.

Stop thinking these are traditional tackle shops. You are buying tackle from some city spiv who will be gone in five years and onto the next get quick rich scheme. Whilst all the staff and suppliers cling on to the hope they might get 20p in the pound of what they are owed from the administrators.
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   Old Thread  #18 14 Apr 2020 at 5.19pm Login so you can post / reply  Register so you can join in!
In reply to Post #14
Personally, ive not found it so, and would assume that AD have a very high churn of product and are therefore out of stock when the supplier is out of stock, whereas smaller retailers may sit on stock for longer.
I dont think their dominance is a good thing, but then i look at some of the investment they have made in social media, videos, tutorials, own brand stuff, modern store presentation.... they are promoting 'fishing' to a wider audience than the cross section represented by this forum.

I really dont think that the large manufacturers would rather be doing business with 50 independent retailers, shipping to them individually, managing and chasing their payments separately, hedging the risk that one of them goes pop owing them money, as opposed to dealing with a single company backed by private equity cash. Of course the dominant player will use their weight to obtain better prices, better payment terms etc but alls fair in business, and thats just what it is to the people running AD.

I really have to dog in the fight here - i live 4 miles from the main AD shop in Norwich, but i also have two great smaller shops even closer (Wensum Valley Angling & Taverham Mills) - though i spend very little in any of them! i think smaller shops can survive - albeit most independents will be in it for the love of fishing and not as a pension plan.
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   Old Thread  #17 14 Apr 2020 at 3.05pm Login so you can post / reply  Register so you can join in!
I have never used AD & never will. If they were the last retailer on the planet I would give up before giving them a penny (not a joke either). I have never stepped foot in an AD either (& never will!). They will be the death of the industry & that is not just from listening to other anglers but also from the mouths of tackle manufacturers! I have been told by a general manager of a tackle company who will remain un-named from one of match fishingís biggest names (someone I have known for almost 35yrs & is one of my closest friends). AD are one of the worst shops for paying their invoices on time & try to barter prices down because they buy centrally for their outlets. They also operate as distribution & warehousing for some of the big names in the industry as well meaning that some stock for independants will be sent from ADís warehousing! They use this to get better pricing for themselves so they can profit more. Most independent shops will at least match or even beat ADís prices. Some might not, but that is the choice of the owner. All the shops I use will match or beat ADís prices on 90%+ of items. The independents will also generally offer better after sales services.

I accepted settlements lower than what I should have been given from insurance claims purely so I got what I hade stolen & not what AD wanted to supply instead. AD will prefer to list one of their Advanta bivvies that is similar in design to an Aqua/Trakker Armo and cheaper on an insurance quote to the insurance companies so they get the custom. Same when it comes to custom built rods. They will quote for a mid-range Daiwa factory built rod as a replacement for a custom built Torrix or NG (as example) because the insurance company doesnít know the difference between them other than they are both the same length, test curve & handle style other than the price is much lower.
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   Old Thread  #16 14 Apr 2020 at 1.13pm Login so you can post / reply  Register so you can join in!
In reply to Post #14
Why wouldnít they just set up a website and sell the products themselves? When ad beat their ĎIím not paying thatí drum, would be a lot easier to tell them to swivel.
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   Old Thread  #15 14 Apr 2020 at 12.49pm Login so you can post / reply  Register so you can join in!
I'm waiting to buy a ultegra xtd and some other stuff,no decent discount codes this weekend,I'll hang on as I'm in no rush,hopefully bobco will have a decent sale on one of the may bank holiday if were out of lockdown by then
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   Old Thread  #14 14 Apr 2020 at 11.27am Login so you can post / reply  Register so you can join in!
In reply to Post #12
No. What you need to do is make sure that all of your independent stockists have everything in stock and receive a priority dispatch. AD donít need to be anyoneís biggest customer as they never have anything in stock.

Letís say an angler goes on line cos he wants my xyz product. As usual AD donít have it. Does he then just give up on his purchase? No he doesnít. He looks around and finds that all the other stockists have it. So he buys from them instead and probably gets a discount.

Itís in the hands of the manufacturers to kill AD once and for all and save the independent retailers if they have the bottle.

If they donít it will bite them on the arse, cos once AD have it stitched up they will start to dictate to the manufacturers what they are prepared to pay for an item. Thereís profit in tackle and it wonít be long till AD try to grab all of it, forcing manufacturers to work on tighter and tighter margins and giving anglers absolutely no discount.

Collectively manufacturers need to kill off AD once and for all.
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   Old Thread  #13 14 Apr 2020 at 11.16am Login so you can post / reply  Register so you can join in!
In reply to Post #12
even when ad have there 10% discount anything your interested in is always out of stock
luckily for me vale royal angling is my local tackle shop and they nearly always will do you a deal
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   Old Thread  #12 14 Apr 2020 at 11.07am Login so you can post / reply  Register so you can join in!
In reply to Post #6
That logic is a little flawed however, if AD are my biggest customer then surely i stand to lose the most by not keeping them happy ??
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   Old Thread  #11 14 Apr 2020 at 9.52am Login so you can post / reply  Register so you can join in!
Their share prices have plummeted in the last year. Which is odd considering they keep buying up competition. As itís been stated they are awful. I havenít used them for a while because everything is either out of stock or on sale for the same price you can find it in other places which havenít got it on sale.

I use eBay a lot to find best prices and I canít fault total fishing tackle and invicta angling for incredible service and best pricing and deals.
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   Old Thread  #10 14 Apr 2020 at 9.28am Login so you can post / reply  Register so you can join in!
I have found over recent months , most of what I wish to buy from AD is OUT OF STOCK and pages of it , I almost use them now ,as last choice when searching the net .
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   Old Thread  #9 14 Apr 2020 at 9.14am Login so you can post / reply  Register so you can join in!
In reply to Post #1
Then just unsubscribe from receiving anymore emails from them 👍
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   Old Thread  #8 14 Apr 2020 at 8.04am Login so you can post / reply  Register so you can join in!
Surprised there wasnít a 10% off this wknd
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   Old Thread  #7 14 Apr 2020 at 8.02am Login so you can post / reply  Register so you can join in!
In reply to Post #6
The best tackle shop I've ever used is Johnson ross great customer service great blokes ad are the Tesco of the carp world
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   Old Thread  #6 14 Apr 2020 at 7.51am Login so you can post / reply  Register so you can join in!
Iím pretty sure itís going to end in tears for Angling Direct. Traditional shops can rely on customer loyalty. AD canít.

The other issue they will have is whether anyone wants to supply them products. If I was a manufacturer and I had 10 xyz in my warehouse. If I got an order from AD for 10 and at the same time an order from Johnny Ross or browns or tackle box or harefield Or any other decent independent, guess who Iím gonna supply, I can tell you now it wouldnít be AD.

eventually AD customers will vote with their feet, sick of stuff never being in stock. Manufacturers could kill AD if they wanted to.
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   Old Thread  #5 14 Apr 2020 at 7.09am Login so you can post / reply  Register so you can join in!
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I said this couple of years ago someone said will be great ad will take over everything I said when you take away the competition them they can charge what they like they are really pushing advanta gear
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   Old Thread  #4 14 Apr 2020 at 6.57am Login so you can post / reply  Register so you can join in!
In reply to Post #1
The shape of things to come, you watch

Ericís was an excellent shop and did some brilliant deals, just used to round your bill up if you were in the shop

Climax, ex carp cabin was another one I used to go in now and again over the years, superb shop that used to be, loads of quality gear in stock. I went in around 12 months ago, now an angling direct and never again. I wanted some 16 inch Solar banksticks, tried to sell me every type of bankstick going ffs, did you hear me

There will be two choices, you will end up paying an absolute premium for stuff with a badge on it or you can use AD Chinese crap which is same as the other Chinese crap it just does not have your badge of choice on it
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   Old Thread  #3 14 Apr 2020 at 6.40am Login so you can post / reply  Register so you can join in!
In reply to Post #1
It would be hard to describe their recent 'sales' as anything other than piss poor, yep, I had the AD email of Easter discounts, had a look....... nothing of interest.
Is this their new marketing strategy? Who knows, only time will tell.

I was after a new bivvy for longer trips... checked AD and surprise surprise it was out of stock..... Total Fishing got my order yesterday with a decent discount, I tried England angling as well before ordering but they declined saying trakker had discontinued the SLX plus bivvy - not sure if that's true or not tbh.
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   Old Thread  #2 14 Apr 2020 at 4.47am Login so you can post / reply  Register so you can join in!
In reply to Post #1
Always be careful when going into AD shops. Check the price on the net and get them to match it. Also check thread site. Shop prices are not always the same as web price.
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   Old Thread  #1 14 Apr 2020 at 2.51am Login so you can post / reply  Register so you can join in!
When AD Erics Angling in Leeds they got some real stick on their Facebook page, however I stuck up for them convinced that the takeover would mean much more buying power and better deals for us. I had used both AD and Erics for years and always found great deals (Erics by going in and bartering and AD when they had promo codes and the loyalty points)

What I have found now is that it has all gone a bit crap!! I keep getting sent "Offers" by AD for their own brand Advanta stuff which I have no interest in, and any emails offering deals on stuff from Trakker/Fox etc seem to be sold out in the 60 seconds it takes me to access the site.

I was looking to purchase some luggage so waited until this bank holiday weekend as I was sure there would be a couple of offers on from some of the big boys. The emails came in as expected (TFT had a free £30 unhooking mat when spending over £150, Harris Sportsmail had 15% when you spent over £30 and Johnson Ross had a decent amount of stuff on clearance) then came the email I was waiting for.... the biggest of the fish in the fishing world, the boys who were buying up the minnows as fast as they could, the big fish with so much buying power they must be the cheapest on the market!!! No, I got a link to 17 items on their 'Easter Offer' of which around 6 were the same Arsevanta they had been trying to sell me for the last 6 months, a 'Loaded' fox box at £80 which seemed to be loaded with all the bits Fox couldn't sell last year and a few other items. Their loyalty scheme has also now being dropped.

My worry is, what happens in the next few years when they buy up even more competitors and the deals get even less.....Christ, I am going to have to start paying full price.
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